WCJ Takes on Account Work From Applebee's International

Share this article:
Wunderman Cato Johnson, Chicago, a unit of Young and Rubicam Inc., New York, was named international agency of record this week for Applebee's International Inc., Overland Park, KS, home of Applebee's Neighborhood Grill & Bar restaurants.


WCJ Chicago will develop on-site promotions and merchandising for the national restaurant franchiser - including point-of-purchase displays and menu inserts. Applebee's said it operates 1,100 dining establishments in 48 states and seven countries and bills itself as the largest casual dining concept.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.