WCJ-Rochester Gets Xerox Account

Share this article:
Xerox Corp. tapped Wunderman Cato Johnson-Rochester to create integrated marketing campaigns for its North American Retail Operations program and its Office Channels group.


For the Office Channels group, the campaign will include direct mail, print ads, Web banner advertising and sales presentation materials targeted at top-level resellers that sell Xerox products to companies as part of office system packages, said Dan Hucko, senior vice president and account director with WCJ-Rochester.


A combination of national advertising and direct mail will be used for the North American Retail Operations program. Those campaigns' messages will be aimed at raising awareness of products among small-office and home-office businesses and driving that traffic into retail stores. Creative work on the messages in the retail campaign still is in the early stages.


"There will be integration from a look-and-feel standpoint," Hucko said. "Different types of advertising and direct mail will have a very similar look and will also be launched simultaneously."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.