WCJ-Rochester Gets Xerox Account

Share this article:
Xerox Corp. tapped Wunderman Cato Johnson-Rochester to create integrated marketing campaigns for its North American Retail Operations program and its Office Channels group.


For the Office Channels group, the campaign will include direct mail, print ads, Web banner advertising and sales presentation materials targeted at top-level resellers that sell Xerox products to companies as part of office system packages, said Dan Hucko, senior vice president and account director with WCJ-Rochester.


A combination of national advertising and direct mail will be used for the North American Retail Operations program. Those campaigns' messages will be aimed at raising awareness of products among small-office and home-office businesses and driving that traffic into retail stores. Creative work on the messages in the retail campaign still is in the early stages.


"There will be integration from a look-and-feel standpoint," Hucko said. "Different types of advertising and direct mail will have a very similar look and will also be launched simultaneously."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.