WCities Expands Reach With Wireless Service

Share this article:
WCities, a provider of location-based information on cities, recently launched wireless travel guides that provide a text-only version of www.wcities.com's content.


WCities covers 286 cities with plans to cover 400 by the first quarter and 700 cities by year's end. The guides provide information on hotels, restaurants, sporting events, entertainment, shopping and transportation.


The company's business model is not based on advertising. The content is available through syndication by wireless carriers. British Telecom, for example, invested $15 million for a 17 percent stake in the company and will syndicate content to its wireless customers.


WCities is in discussions with a number of U.S. companies to syndicate content to their wireless devices. WCities is engaged in technical trials with cell-phone manufacturer Ericsson.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.