WCities Expands Reach With Wireless Service

Share this article:
WCities, a provider of location-based information on cities, recently launched wireless travel guides that provide a text-only version of www.wcities.com's content.


WCities covers 286 cities with plans to cover 400 by the first quarter and 700 cities by year's end. The guides provide information on hotels, restaurants, sporting events, entertainment, shopping and transportation.


The company's business model is not based on advertising. The content is available through syndication by wireless carriers. British Telecom, for example, invested $15 million for a 17 percent stake in the company and will syndicate content to its wireless customers.


WCities is in discussions with a number of U.S. companies to syndicate content to their wireless devices. WCities is engaged in technical trials with cell-phone manufacturer Ericsson.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.