Waterfront Media acquires search firm Netramind

Share this article:

Waterfront Media, an online health company, has acquired search engine marketing firm Netramind.

“[We are] continuing to invest in our capabilities around search engine optimization and Netramind was a great opportunity for us to do that,” said Ben Wolin, CEO and co-founder of Waterfront Media, Brooklyn, NY. Moving forward, Netramind's work will focus solely on Waterfront Media properties.

Waterfront Media owns and operates EverydayHealth.com as well as a number of other health-related Web sites including SouthBeachDiet.com, MyOptimumHealthPlan.com, WhatToExpect.com and bikinibootcamp.com.

Netramind, which has offices in Santa Clara, CA, and Mumbai, India, consists of about 30 people, who will be integrated into Waterfront Media, Wolin said. Moving forward, Netramind's co-founder Ani Kortikar will be appointed VP of search technology and will report to Dave Perlman, Waterfront Media's CTO.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.