Water Channel Taps Cannella Response TV

Share this article:
The Water Channel hired Cannella Response Television, Burlington, WI, to handle long-form infomercial media placement.


Available in 11 million homes through the DISH Network's channel 216, the Water Channel is a service of MCE Television Networks, an Everett, WA-based water recreation programmer that soon will operate the Club Blue home shopping channel.


Cannella exclusively will place infomercials on the Water Channel. The firm also is exclusive infomercial representative for the Hotel Network and Tribune Co.'s Chicagoland Television.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US