Direct Line Blog

Watch and learn from marketers on YouTube

Share this article:

Google and the Wharton School's Future of Advertising Project have launched a YouTube channel designed to be an online destination for marketing and advertising know-how.

Called Fast.Forward., it features industry leaders and academics in short videos that range in length between 30 seconds and three minutes. Recent examples include Jenn McClain of Chico's, who talks about using online to drive traffic to stores, and Martin Melville of PayPal, who shares his thoughts on how marketers can keep up with technology savvy consumers.

Visitors can view videos by theme, the name of who is being interviewed, company and industry.

Since being launched on September 21, Fast.Forward. has 581 subscribers and over 17,000 views.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.