Washington Post Launches Quarterly Catalog Insert
According to sales representative Kathleen Rothenberg, the idea for the unique catalog supplement was based on staff member input.
"Our first one out-of-the-box was last October," she said, "We were very happy with it. The timing was good for our advertisers too … and we used their input when we decided to come back with four issues for this year."
Shop By Post's 1999 season includes planned supplements built around a garden feature for March 7, Spring Home & Design for April 25, a Fall Home & Design special for Oct. 3 and another holiday issue slated for Nov. 7.
According to the company, Washington Post readers earn an average household income of more than $80,000 with 65 percent holding professional or senior level executive positions.
The Washington Post is part of the Washington Post Co., Washington, DC, a diversified media organization specializing in newspaper and magazine publishing, broadcasting and cable television systems.