Warner Taps Prime Response Software

Share this article:
Prime Response Inc., Cambridge, MA, Monday said its Prime@Vantage.com e-marketing software would be used by Warner Music Group for future promotional campaigns.


Warner Music Group, a division of Time Warner Inc., New York, said the program would enable it to better target music buyers, as well as track multimedia ad campaigns. Prime Response said the program was built to allow companies to make quick ad campaign adjustments and would also let Warner Music Group Web sites feature up-to-date music news. Financial terms were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.