Warner Chosen as AOR by Showtime Enterprises
Showtime, Paulsboro, NJ, intends to revamp its brand identity after 11 years in business. The firm participates in nearly 2,000 events each year. Its clients include Panasonic, Easton Sports and Bayer.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.