Warner Chosen as AOR by Showtime Enterprises
Showtime, Paulsboro, NJ, intends to revamp its brand identity after 11 years in business. The firm participates in nearly 2,000 events each year. Its clients include Panasonic, Easton Sports and Bayer.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.