Warner Chosen as AOR by Showtime Enterprises
Showtime, Paulsboro, NJ, intends to revamp its brand identity after 11 years in business. The firm participates in nearly 2,000 events each year. Its clients include Panasonic, Easton Sports and Bayer.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.