Warner Bros. to Promote 'Green Mile' Movie Online

Share this article:
Warner Bros. signed a deal to promote its upcoming movie "The Green Mile" through www.hsx.com, a promotions site operated by Hollywood Stock Exchange Inc., Los Angeles. The site reports traffic totaling 800,000 visitors a month.


Don Buckley, senior vice president of theatrical marketing and new media at Warner Bros., said the site's focus on the movie industry and its strong male audience made the agreement ideal to promote "The Green Mile."


Warner Bros. expects the film to have a slightly stronger draw among women. "The HSX deal gives us a nice opportunity to balance that out a bit," he said. n
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.