Ward's Hires Firms to Sell Intellectual Assets

Share this article:
Montgomery Ward has hired Consor, an intellectual asset management firm and licensing agency, and Newmark Retail Financial Advisors to complete the sale of the retailer's trademarks, service marks and brand assets.


U.S. Bankruptcy Court in Delaware approved the measure yesterday, and it takes effect immediately.


The deal will encompass all of the company's properties, including Montgomery Ward core and catalog brands; Lechmere properties, including Auto Express, Electric Avenue, Gold 'n Gems and Northwest Blue Concept Brands; and private-label brands Hill & Archer, Ship 'n Shore, Color Connections, Pure Luxury and Home Solutions.


Montgomery Ward, Chicago, one of the first general-merchandise catalog companies, ceased operations in December and began bankruptcy proceedings.


The company ended its catalog operations in 1985 and launched a specialty store strategy that included Electric Avenue and Auto Express. Three years later, senior Montgomery Ward management completed a $3.8 billion leveraged buyout of the company. In 1991, it resumed its mail-order business but sold it in 1996.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.