Walter Karl Wins Ziff Davis Files

Share this article:
Walter Karl Inc., a division of Donnelley Marketing and infoUSA, Pearl River, NY, announced yesterday its appointment as exclusive list manager of the Ziff Davis Media postal and e-mail subscriber files for consumers and enterprise IT business people, effective April 1.


The files are estimated to contain 5.5 million consumer names and 1.6 million business names. Titles include eWEEK, Computer Gaming World, Electronic Gaming Monthly, CIO Insight, Baseline, XBOX Nation, Sync Magazine, Interactive Week, E-Seminar, Smart Partner, Official Playstation Magazine and PC Magazine.


There will be vertical databases on the business and consumer files as well as a business and consumer master file.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.