Walter Karl Wins NY Daily News List

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Walter Karl, a Donnelley Marketing Co., Pearl River, NY, was awarded list management duties for the New York Daily News list of 168,000 active paid subscribers to the newspaper.


The file is 56 percent male with an average age of 40, average income of $43,000 and a unit of sale of $12 per month.


These subscribers are direct mail sold, and the file is selectable by recency, geography, paid, gender, renewals, change of address, new to file, source as well as demographic and lifestyle enhancements. The base price is $90/M.


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