Walter Karl Wins McGraw-Hill File

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Walter Karl, a Donnelley Marketing Co., Pearl River, NY, said Friday that it was awarded list management of the McGraw-Hill Consumers at Home Address file.


The file contains 545,000 active subscribers to McGraw-Hill publications and newsletters at home address. These subscribers are 66 percent male with a median age of 48 and an average household income of $150,000-plus. The file is 100 percent direct mail-generated.


Selects include recency, geography, gender, age range, income, presence of children by age range, home address by job function and home address by industry. Base price for the file is $95/M.


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