Walter Karl to Manage PCH.com Internet Sourced Files

Share this article:
Walter Karl Inc., a Donnelley Company, said Friday that it will manage all of Publishers Clearing House's PCH.com Internet Sourced files, all with postal and e-mail addresses.


The files include the PCH.com Magazine and Merchandise Buyers file, with 500,000 12-month names and 40,000 on the monthly hotline; and the PCH.com Sweeps Entrants file, with 6 million postal addresses, 4 million e-mail addresses and 325,000 on the monthly hotline.


All of the files will be enhanced with Donnelley demographic and lifestyle data.


Walter Karl, Pearl River, NY, also said it will manage the new PCH.com Online Survey Responders file, with 1.5 million 12-month names and 300,000 on the monthly hotline. Selects on the survey file include: ailments/medications, smoker/non-smoker, music buying interest, life insurance interest and specific reading interests.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.