Walter Karl to Manage PCH.com Internet Sourced Files

Share this article:
Walter Karl Inc., a Donnelley Company, said Friday that it will manage all of Publishers Clearing House's PCH.com Internet Sourced files, all with postal and e-mail addresses.


The files include the PCH.com Magazine and Merchandise Buyers file, with 500,000 12-month names and 40,000 on the monthly hotline; and the PCH.com Sweeps Entrants file, with 6 million postal addresses, 4 million e-mail addresses and 325,000 on the monthly hotline.


All of the files will be enhanced with Donnelley demographic and lifestyle data.


Walter Karl, Pearl River, NY, also said it will manage the new PCH.com Online Survey Responders file, with 1.5 million 12-month names and 300,000 on the monthly hotline. Selects on the survey file include: ailments/medications, smoker/non-smoker, music buying interest, life insurance interest and specific reading interests.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.