Walter Karl Says 'I Do' to Bridal File

Share this article:
Walter Karl, Pearl River, NY, an infoUSA and Donnelley Marketing company, said yesterday that it was awarded management of the Brides-to-Be Master File.


The master file totals 2.1 million unduplicated requesters of information from the following catalogs: Ann's Wedding Invitation & Accessories, Canopy Street Print-Your-Own Invitations and Cards for any Occasion, Creations by Elaine, Destination Romance, Evangel, Invitations by Dawn Wedding, Jamie Lee Bridal Registry, Jean M, Now & Forever, Precious Collections, Rexcraft, Seasons of Love, Seal N Send, Wedding Country, Willow Tree Lane, Wedding.Orders.com and Wedding Traditions.


The file is 99 percent female with an age range of 20-35 and average income of $45,000. Selections include recency, wedding dates, e-mail addresses, phone numbers, catalog title and source. The base price is $95/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches