Walter Karl Partners With Financial Media NetworkOnline financial media network OneFN yesterday formed a strategic partnership with Walter Karl Interactive to bring its lists to the traditional list brokerage community.
OneFN's lists consist of a postal address file and an opt-in e-mail file of 1 million high-end, individual investors.
"It is our intention to distribute OneFN's e-mail file and postal file through our national sales force," Ed Mallin, president of Walter Karl, Pearl River, NY, said in a statement. "This gives us added depth in the financial category and provides our customers with access to what is far and away the most qualified financial list on the market."
OneFN said the alliance with Walter Karl will increase awareness of its files within the direct marketing community.
OneFN has 21 financial information Web sites in its network.