Walter Karl Partners With Financial Media Network

Share this article:
Online financial media network OneFN yesterday formed a strategic partnership with Walter Karl Interactive to bring its lists to the traditional list brokerage community.


OneFN's lists consist of a postal address file and an opt-in e-mail file of 1 million high-end, individual investors.


"It is our intention to distribute OneFN's e-mail file and postal file through our national sales force," Ed Mallin, president of Walter Karl, Pearl River, NY, said in a statement. "This gives us added depth in the financial category and provides our customers with access to what is far and away the most qualified financial list on the market."


OneFN said the alliance with Walter Karl will increase awareness of its files within the direct marketing community.


OneFN has 21 financial information Web sites in its network.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.