Walter Karl Offers Frequent FliersWalter Karl, a Donnelley Marketing Co., Pearl River, NY, debuted the InsideFlyer Magazine list through its list management division. The file has 489,300 paid subscribers to this publication for frequent travelers.
The list is 58 percent male with a median age of 44 and median income of $118,000. Eighty-six percent of the people on the file have taken more than 15 round trips in the past year, and 82 percent have stayed more than 30 nights in hotels.
Subscribers pay $45 for 12 issues annually. The file is selectable by geography and gender. Base price is $125/M.