Walter Karl Offers Ethnic Database

Share this article:
Walter Karl, a Donnelley Marketing Co., Pearl River, NY, announced the availability yesterday of the Ultimate Ethnic Database, a tool designed to identify ethnic consumers and business owners.


The Ultimate Ethnic Database uses proprietary technology to enhance its DQI3 Consumer Database of 200 million individuals and the infoUSA Business Database of 12 million businesses.


According to Walter Karl, the technology offers the following capabilities to marketers:


· Accurate ethnic coding.


· First name and surname analysis.


· Language preference scoring.


· Comprehensive national coverage.


· Proprietary software.


· Enhanced data with self-reported information.


List owners also can send their house files to Walter Karl to have them enhanced with ethnic data.


More information can be obtained from Lori Colantuono at 845/732-7089 or lori.colantuono@walterkarl.infousa.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.