Walter Karl Offers Catalog File

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Walter Karl, a Donnelley Company, Pearl River, NY, introduced the new-to-market Ashro Lifestyle catalog file of more than 28,600 buyers.


The Ashro Lifestyle catalog sells apparel and accessories targeting African-American females.


The file is 95 percent female and mainly African-American. It has an average age of 45, average household income of $50,000 and an average purchase of $145. It is selectable by geography and dollar. The base price is $110/M.


Walter Karl suggests the list for all offers geared to African-American women and others such as apparel, health and beauty, publishing, jewelry, house wares, credit cards, seminars, travel, insurance, books and music.


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