Walter Karl Offers Car Shopper File

Share this article:
Walter Karl, a Donnelley Marketing Company, Pearl River, NY, yesterday announced its appointment as list manager for the CarPrices.com postal address list of 500,000 prospective car buyers.


The CarPrices.com Web site lets consumers comparison-shop for new and used automobiles by the make and model.


The file is 56 percent male with an average age range of 30-45 and average income of $66,000-plus. Selections include geography, recency, age, gender, make of car, model of car and enhanced selects such as presence of children and lifestyles.


Base price on these names is $85/M.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.