Walter Karl Offers Ashro Programs Reaching African-AmericansWalter Karl, a Donnelley Marketing Co., Pearl River, NY, was named manager for the Ashro Lifestyle catalog blow-in and package insert programs.
Ashro Lifestyle is an apparel, accessories and home decor catalog targeting African-American women. Its buyers are 95 percent female with an average age of 47, average household income of $50,000 and average purchase of $145.
The Ashro Lifestyle catalog blow-in program consists of 6 million annual catalogs and has a price of $35/M. The Ashro Lifestyle package insert program offers about 360,000 annual shipments and costs $65/M.
Aside from offers aimed at the African-American market, Walter Karl suggests these programs for health/beauty products, financial, book, music, video, publishing, general merchandise, collectibles, fundraising, travel and apparel offers.