Walter Karl Interactive Offers Lead Generation Service

Walter Karl, a Donnelley Marketing Co., Pearl River, NY, announced that its Walter Karl Interactive division yesterday launched Gen Plus, a lead generation service for marketers.

The firm partnered with a number of Web sites to provide qualified prospects for its clients to build their online databases. The service is available to business-to-consumer and business-to-business marketers.

Cost of the leads ranges from 20 cents to $20.

For more information, contact Mike Cohen, general manager, Walter Karl Interactive at 646/336-4163 or

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