Walter Karl Interactive Announces E-Mail Lead Program

Share this article:
Walter Karl, a Donnelley Marketing Co., Pearl River, NY, announced the availability yesterday of cost per acquisition deals on some of the e-mail lists managed by its Internet marketing division Walter Karl Interactive.

"We know there are marketers out there that can't afford to pay cost per thousand rates and they are looking for a cost per lead instead so we've gone to our partners to tell them that there are opportunities like this and that we'd like to address that on a case-by-case basis," said Tamara FitzGerald, director of marketing for Walter Karl Interactive.

As a result, about 15 of the firm's clients have agreed to participate. The lists include,,, CarPrices,,,,,,,,, and

Standard data available on these files include name, email address and postal address. Some also make additional and customized data points available.

For more information on this lead generation program, contact FitzGerald at 203/552-6409 or

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.