Walter Karl Grows With Proflowers

Share this article:
Walter Karl, a Donnelley Marketing Co., Pearl River, NY, was appointed list manager for the Proflowers file.


The Proflowers file has 1.1 million last-12-month buyers of cut flowers, plants and gifts from this Internet and direct mail marketer.


The file is 43 percent female with an average age of 40 and average income of $65,000-$80,000. The average order is $48. Selects include geography, recency, gender, dollar, occasion, product, business address, last purchase and multi-buyers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.