Walter Karl Grows With Proflowers

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Walter Karl, a Donnelley Marketing Co., Pearl River, NY, was appointed list manager for the Proflowers file.


The Proflowers file has 1.1 million last-12-month buyers of cut flowers, plants and gifts from this Internet and direct mail marketer.


The file is 43 percent female with an average age of 40 and average income of $65,000-$80,000. The average order is $48. Selects include geography, recency, gender, dollar, occasion, product, business address, last purchase and multi-buyers.


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