Walter Karl Gets Magazine Files

Share this article:
Walter Karl Inc., Pearl River, NY, a division of Donnelley Marketing and infoUSA, said yesterday that it was appointed list manager for the Arizona Highways Magazine U.S. and international files formerly managed by Listworks.


The Arizona Highways Magazine list has 126,600 active subscribers who are 55 percent male with an average age of 45 and an average household income of $52,500. U.S. selections include recency, gender, geography, source, paid, credit card and change of address. Base price is $95/M.


The international file contains 8,000 subscribers. It offers gender, country, region and home address selects and costs $175/M.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.