Walter Karl Gets Magazine Files
Walter Karl Inc., Pearl River, NY, a division of Donnelley Marketing and infoUSA, said yesterday that it was appointed list manager for the Arizona Highways Magazine U.S. and international files formerly managed by Listworks.The Arizona Highways Magazine list has 126,600 active subscribers who are 55 percent male with an average age of 45 and an average household income of $52,500. U.S. selections include recency, gender, geography, source, paid, credit card and change of address. Base price is $95/M.
The international file contains 8,000 subscribers. It offers gender, country, region and home address selects and costs $175/M.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
