Walter Karl Gets Internet Membership Files

Share this article:
Walter Karl, a Donnelley Marketing Company, Pearl River, NY, announced its appointment yesterday as list manager for two new-to-market files.


The Savings Register list has 6 million members who opted in to receive a daily e-mail containing information and offers for shopping online. Members are mostly women ages 36 to 65 with an average household income of $40,000. The average purchase is $10.


The Recipe 4 Living list contains 4 million members of this Internet recipe club. The file is 70 percent female with an average age of 40 and an average household income of $50,000. The average purchase is $10.


Selections on both files include age, gender, telephone number and monthly hotline. Each file has a base price of $85/M.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.