Walter Karl Gets Internet Membership Files

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Walter Karl, a Donnelley Marketing Company, Pearl River, NY, announced its appointment yesterday as list manager for two new-to-market files.


The Savings Register list has 6 million members who opted in to receive a daily e-mail containing information and offers for shopping online. Members are mostly women ages 36 to 65 with an average household income of $40,000. The average purchase is $10.


The Recipe 4 Living list contains 4 million members of this Internet recipe club. The file is 70 percent female with an average age of 40 and an average household income of $50,000. The average purchase is $10.


Selections on both files include age, gender, telephone number and monthly hotline. Each file has a base price of $85/M.


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