Walter Karl Gets Golf File

Walter Karl, a Donnelley Marketing Company, Pearl River, NY, announced its appointment yesterday as list manager for the list of 609,000 golfers.

The site publishes an online weekly newsletter called Golf Deals that site subscribers opt in to receive.

The file is 70 percent male with an average age of 45 and average income of $56,000 to $75,000 annually. Selects include geography, gender and recency as well as lifestyle data, e-mail addresses and telephone numbers. Base price is $85/M.

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