Walter Karl Gets Business Catalog Buyers

Share this article:
Walter Karl, Pearl River, NY, a division of Donnelley Marketing said yesterday that it was named list manager for the Business Catalog Buyers Powerbase, a database of business-to-business product buyer files.

The Business Catalog Buyers Powerbase has more than 651,300 last 12-month BTB buyers from the following catalog titles: Amsterdam Printing, Baldwin Cooke, Brookhollow, Corporate Holiday, Dental Idealbook, Drawing Board, Eimicke, Employee Compliance Service, ECS, G. Neil, Grayarc, GopromosGreenwoods, HR Direct, Kogle Cards, Paperdirect, Promo Direct, Resource One, Sales Guides, SA-SO Product Buyers, Stationery House, Superior Menu & Gift Certificates, Thayer Publishing, U.S. Diary and Union Pen.

The database is selectable by recency, geography, multibuyers, gender, product type, job title, industry, employee size, sales volume and contact name. It also has been enhanced with infoUSA firmographics. The base price is $120/M.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US