Walter Karl Gets 2 Small Business Files

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Walter Karl, a Donnelley Marketing Company, Pearl River, NY, announced its appointment yesterday as list manager for two small business files totaling more than 2 million names.


The United Group Information Services Small Business Alliance Master File has 1.4 million last-12-month responders and 80,000+ monthly hotline responders. The base price is $90/M.


The Small Business Alliance Responders file has 675,000 last-12-month responders and 45,000+ monthly hotline responders. Base price is $85/M.


Both files have selections including geography, recency, gender, age, standard industry classification and company size.


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