Walter Karl Debuts Ziff Davis Files

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Walter Karl Inc., Pearl River, NY, a division of Donnelley Marketing and infoUSA, said yesterday that it was appointed list manager for the new-to-market Ziff Davis Web Buyer's Guide postal and e-mail files.


The Ziff Davis Web Buyer's Guide is a directory used by technology buyers to find companies and products by category, name, keyword, operating system, software requirements, type of product or price.


The postal and e-mail files each have 730,000 registered buyers. The postal file is priced at $250/M, and the e-mail file costs $300/M.


Selects on the files include job title, job function, industry, operating system, company size and sales volume.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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