Walter Karl Debuts Space Ad Buyers FileWalter Karl, a Donnelley Marketing Co., Pearl River, NY, announced the first-time availability yesterday of the American Profile list of 142,000 buyers of products through space ads in local newspapers.
These buyers live mainly in rural C and D counties and are 46 percent female with an average age of 58, average income of $48,000+ and an average unit of sale of $30.
The file is selectable by geography, gender and recency. An enhanced version also offers age, income, presence of children, age of children, dwelling type and lifestyle selects such as religion, mail-order buyer, computer, outdoors interest and donors. The base price for both lists is $90/M.