Walter Karl Debuts Satellite TV Buyers Files

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Walter Karl, a division of Donnelley Marketing, has debuted two new lists of satellite television buyers from The Elephant Group, the Pearl River, NY, company said yesterday.


The Elephant Group Satellite TV Buyers file has 406,600 buyers of satellite TV service from this Dish Network reseller and a base price of $85/M.


The Elephant Group E-Club Members file has 169,800 members of this loyalty club program for satellite TV subscribers and a base price of $110/M.


The consumers on these files mostly reside in C and D counties, have an age range of 35 to 45 and income of $45,000+. The files are selectable by recency, gender, telephone numbers, geography and lifestyle selects.


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