Walter Karl Debuts On-Page Ad Program for Cataloger

Share this article:
Walter Karl, Pearl River, NY, a Donnelley and infoUSA company, was named manager for the Ashro Lifestyle catalog on-page advertising program.


The program lets marketers advertise noncompetitive products on the pages of the catalog or as bind-ins. Only full-page ads will be accepted. Reach Pat Leone at 845/732-7064 or pat.leone@walterkarl.infousa.com for pricing and specifications.


Ashro Lifestyle is an apparel, accessories and home dŽcor catalog targeting African-American women. Its buyers are 95 percent female with an average age of 47, average household income of $50,000 and average purchase of $145.


Aside from offers aimed at the African-American market, Walter Karl suggests these programs for health/beauty products, financial, book, music, video, publishing, collectibles, fundraising, travel and apparel offers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.