Walter Karl Debuts On-Page Ad Program for Cataloger

Share this article:
Walter Karl, Pearl River, NY, a Donnelley and infoUSA company, was named manager for the Ashro Lifestyle catalog on-page advertising program.


The program lets marketers advertise noncompetitive products on the pages of the catalog or as bind-ins. Only full-page ads will be accepted. Reach Pat Leone at 845/732-7064 or pat.leone@walterkarl.infousa.com for pricing and specifications.


Ashro Lifestyle is an apparel, accessories and home dŽcor catalog targeting African-American women. Its buyers are 95 percent female with an average age of 47, average household income of $50,000 and average purchase of $145.


Aside from offers aimed at the African-American market, Walter Karl suggests these programs for health/beauty products, financial, book, music, video, publishing, collectibles, fundraising, travel and apparel offers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.