Walter Karl Debuts LiveCareer File

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Walter Karl, Pearl River, NY, a division of Donnelley Marketing, said that it was named list manager for the new-to-market file from LiveCareer.


The LiveCareer file has 1 million names of people who registered online to take a test to identify career interests and training needed for a career move.


The file is 60 percent female with an age range of 17-37 and an average income of $35,000. It offers selects including recency, gender, geography, date of birth, registrants, completers, program interest, education, e-mail and telephone number. The base price is $105/M.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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