Walter Karl Debuts Infomercial, Telemarketing Buyer Files

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Walter Karl, a Donnelley Company, Pearl River, NY, announced its management yesterday of five new-to-market infomercial and telemarketing files totaling more than 3.3 million last-12-month buyers.


The California Weight Loss System file has 500,000 infomercial buyers of this weight-loss program for $49.99. The file is 80 percent female with an average age of 35 and average household income of $40,000.


The Carb Blocker file has 300,000 infomercial buyers of this weight-loss program for $49.95. The file is 80 percent female with an average age of 40 and average household income of $45,000.


The Hillcrest Marketing Health & Beauty Product Buyers file has 684,000 infomercial buyers of such products. The file is 90 percent female with an age range of 25-55 and average household income of $45,000.


The My Beautiful Body file has 908,700 infomercial buyers of the Bun & Thigh Rocker exercise machine for a minimum of $199. The file is 95 percent female with an average age of 35 and average household income of $45,000.


The Best Buy Telecomm file contains 962,700 last-12-month respondents to a telephone solicitation of telecommunications products such as pagers, telephones and answering machines. The file is 60 percent male with an average age of 40 and average household income of $50,000.


Selections on these files include geography, recency, gender, credit card buyers and telephone numbers. Base prices are $90-100/M.


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