Walter Karl Debuts HSN List

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Walter Karl, a Donnelley company, Pearl River, NY, announced its management yesterday of the new-to-market Home Shopping Network list of more than 3.5 million 12-24 month buyers.


The Home Shopping Network file consists of television home shoppers who purchased a variety of items. The file is 78 percent female with an average purchase of $85. Buyers have an average age of 45 and an average income of $64,000.


This rolling 12-month file is updated and enhanced with demographic and lifestyle data monthly and also updated with National Change of Address.


Selects include geography, gender, recency, dollar, multi-buyers, mail-order buyers, credit card, product category, age, income and presence of children. The base price is $85/M.


There are also 170,000 Internet buyers available on the file. They purchased from HSN's Web site, www.hsn.com.


The base price for Internet buyers at postal address is $96/M.


There are 1 million opt-in e-mail addresses on the file as well.


Walter Karl recommends the file for offers of apparel, jewelry, collectibles, home products, diet, beauty, credit cards, self-improvement, publishing, electronics, fundraising, sweeps and others.


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