Walter Karl Debuts Eversave File

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Walter Karl Inc., a Donnelley Company, Pearl River, NY, announced its management of the Eversave postal file of 1.6 million active members. Eversave is a promotions Web site and an online and offline coupon provider.


Members on the file signed up to receive promotional offers based on their interests. The file is 70 percent female with an age range of 35-50 and average household income of $45,000+.


The file is selectable by geography, recency, gender, age range, preferred stores, preferred malls and several lifestyle-interest categories. Base price is $75/M.


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