Walter Karl Debuts Crafters Files

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Walter Karl, a Donnelley Marketing Co., Pearl River, NY, announced its management Friday of the new-to-market Crafts Americana catalog buyers lists, including Knit Picks, The Artist's Club and Connecting Threads.


The Knit Picks file has 20,000 last-12-month buyers who are 98 percent female, have an average age of 50, an average income of $50,000+ and an average order of $60.


The Connecting Threads list offers 84,000 last-12-month buyers who are 98 percent female, have an average age of 50, an average income of $50,000+ and an average order of $50.


The Artist's Club file has 65,000 last-12-month buyers who are 98 percent female, have an average age of 50, an average income of $50,000+ and an average order of $50.


The Crafts Americana Master File combines the above lists for an unduplicated database of 150,000 last-12-month buyers. It also offers Donnelley demographic and lifestyle enhancements such as age, income, presence of children and homeowner.


All four files are $95/M.


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