Walter Karl Debuts Casual Male List, Insert Programs

Share this article:
Walter Karl Inc., Pearl River, NY, a division of Donnelley Marketing and infoUSA, said yesterday that it was appointed list manager for the new-to-market catalog file and insert media programs from Casual Male Retail Group Inc.


The Casual Male catalog file has 91,700 last-12-month buyers of apparel and accessories for big and tall men. The file is 70 percent male with an age range of 35-65, average income of $70,000 and average purchase of $100.


Selects on the list include recency, geography, gender, dollar, multi-buyer, product, credit card and Internet source. The base price is $110/M.


The Casual Male catalog blow-in program offers 7 million catalogs annually and costs $35/M. The Casual Male package insert program consists of 92,000 annual packages and costs $65/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.