Walmart.com To Webcast Backstreet Boys Performance

Share this article:
Walmart.com will Webcast a satellite performance by "The Backstreet Boys" tomorrow in an effort to promote the pop musical group's newly released album, "Black & Blue".


The Webcast can be viewed for free on Walmart.com at 7 p.m. CST and on satellite monitors in roughly 2,000 Wal-Mart stores nationwide. The broadcast will include a biographical look at the "The Backstreet Boys", interviews with group members and song performances. Walmart.com will also feature "Backstreet Boys" paraphernalia and merchandise.


Walmart.com is also joining forces with eBay to auction the autographed suit worn by band member, Nick Carter, on the "Backstreet Boys' Millenium Tour". Proceeds from the auction will be donated to the Caroline-Cochran Lupus Memorial Foundation.


All new "Backstreet Boys" albums purchased at Wal-Mart stores and on Walmart.com feature an exclusive bonus track, which the group will perform during the Webcast.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.