Walmart.com To Webcast Backstreet Boys Performance

Share this article:
Walmart.com will Webcast a satellite performance by "The Backstreet Boys" tomorrow in an effort to promote the pop musical group's newly released album, "Black & Blue".


The Webcast can be viewed for free on Walmart.com at 7 p.m. CST and on satellite monitors in roughly 2,000 Wal-Mart stores nationwide. The broadcast will include a biographical look at the "The Backstreet Boys", interviews with group members and song performances. Walmart.com will also feature "Backstreet Boys" paraphernalia and merchandise.


Walmart.com is also joining forces with eBay to auction the autographed suit worn by band member, Nick Carter, on the "Backstreet Boys' Millenium Tour". Proceeds from the auction will be donated to the Caroline-Cochran Lupus Memorial Foundation.


All new "Backstreet Boys" albums purchased at Wal-Mart stores and on Walmart.com feature an exclusive bonus track, which the group will perform during the Webcast.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.