WalMart.com Debuts College Textbooks

Share this article:
Walmart.com yesterday announced its foray into the college textbook market.


The Web division for the world's largest retailer has extended a relationship with books retail firm Books-A-Million Inc., which has supplied Walmart.com with novels and other literary books in the past.


Terms of the relationship were not disclosed.


Books-A-Million operates 202 retail stores and has been running an e-commerce initiative since 1999. It will fulfill Walmart.com orders out of its warehouse near Books-A-Million headquarters in Birmingham, AL.


Meanwhile, many dot-com college textbook entries such as Textbooks.com and Varsity.com have failed.


However, Walmart.com believes that its new initiative is a low-risk situation because it does not have to undertake fulfillment and inventory expenses while leveraging its strong brand.


"One of the reasons we got into textbooks is because our customers were asking for it," said Cynthia Lin, a spokeswoman for Walmart.com. "We received a ton of e-mail from people requesting that we add this service."


The marketing done to support the channel during this back-to-school period has yet to be decided, although it did receive high-visibility treatment at the www.walmart.com home page this week, Lin said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.