Hungry for customer intelligence and incremental sales, the retail giant signals a new era of openness.
On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax.
A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.
Sam's Club president and CEO Brian Cornell will resign his position and be replaced by Rosalind Brewer, president of Wal-Mart U.S. East , effective Feb. 1, Sarah Spencer, Wal-Mart's director of national media relations, confirmed Jan. 20.
In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.
Wal-Mart Stores, Inc. reported on Nov. 15 third-quarter revenue of $110.2 billion, an 8.1% increase compared with the prior year.
Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10.
Wal-Mart Stores has agreed to acquire social media company Kosmix Corp., the Bentonville, Ark.-based company said April 18. The retail giant will fold the Kosmix team into its newly formed @WalmartLabs division, which focuses on social and mobile commerce technologies.
Walmart is best known for its big-box stores, but the retail giant has positioned itself for a future where e-commerce plays a larger role by instituting management and structural changes.
Online marketplaces are getting a lot of attention lately since Walmart and Sears both recently made plays in this direction. Their strategies, however, aren't exactly the same.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
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