Wal-Mart

Walmart steps up e-commerce with in-house search engine

Walmart steps up e-commerce with in-house search engine

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Walmart is stepping up its integration of its online and in-store properties by creating a proprietary search engine called Polaris.

Wal-Mart merges marketing, merchandising

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Wal-Mart, which last week shook up several of its C-suite positions, is undergoing further reorganization that will integrate the company's merchandising and marketing teams, Wal-Mart president and CEO Bill Simon said in a Jan. 27 statement.

Sam's Club CEO resigns, Wal-Mart promotes four within C-suite

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Sam's Club president and CEO Brian Cornell will resign his position and be replaced by Rosalind Brewer, president of Wal-Mart U.S. East , effective Feb. 1, Sarah Spencer, Wal-Mart's director of national media relations, confirmed Jan. 20.

Neil Ashe joins Wal-mart as CEO of global e-commerce

Neil Ashe joins Wal-mart as CEO of global e-commerce

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Marketing executive Neil Ashe has joined Wal-mart Stores as president and CEO of the company's global e-commerce business. Ashe is replacing Eduardo Castro-Wright, who is retiring but who will assist in the transition, the retailer confirmed Jan. 17.

Customer loyalty strategies determine the department store champion

Customer loyalty strategies determine the department store champion

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In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.

Wal-Mart's revenue up

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Wal-Mart Stores, Inc. reported on Nov. 15 third-quarter revenue of $110.2 billion, an 8.1% increase compared with the prior year.

Wal-Mart adds social ad-targeting capabilities with OneRiot acquisition

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Wal-Mart Stores has acquired social ad-targeting firm OneRiot, both companies said September 13.

Wal-Mart US e-commerce chief resigns

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Steve Nave, SVP and GM of Walmart.com US, has resigned. The retailer will replace him with former SVP Joel Anderson, who has been promoted to president of Walmart.com US, according to an internal memo provided to Direct Marketing News.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...