Walmart, ASPCA kick off social media fundraising campaign

Share this article:

Walmart has partnered with the American Society for the Prevention of Cruelty to Animals (ASPCA) on a social media campaign to raise money for the nonprofit.

The “Lend a Paw” campaign, which runs through April - Prevention of Cruelty to Animals Month - encourages consumers to visit facebook.com/lendapaw and post messages to raise money for the ASPCA. Walmart will donate $1 for each post up to $100,000. The Facebook donation page also encourages consumers to donate money directly to the cause and find out how to adopt a pet.

Throughout April, ASPCA is running a “Go Orange” photo contest, which encourages consumers to share photos of their pets wearing the ASPCA's official color. Consumers who submit the best photos will win ASPCA prize packs.  

Pet-related companies, including Iams, Pedigree and Fresh Step, are also partners on the “Lend a Paw” campaign.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.