Walmart, ASPCA kick off social media fundraising campaign

Share this article:

Walmart has partnered with the American Society for the Prevention of Cruelty to Animals (ASPCA) on a social media campaign to raise money for the nonprofit.

The “Lend a Paw” campaign, which runs through April - Prevention of Cruelty to Animals Month - encourages consumers to visit facebook.com/lendapaw and post messages to raise money for the ASPCA. Walmart will donate $1 for each post up to $100,000. The Facebook donation page also encourages consumers to donate money directly to the cause and find out how to adopt a pet.

Throughout April, ASPCA is running a “Go Orange” photo contest, which encourages consumers to share photos of their pets wearing the ASPCA's official color. Consumers who submit the best photos will win ASPCA prize packs.  

Pet-related companies, including Iams, Pedigree and Fresh Step, are also partners on the “Lend a Paw” campaign.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.