Walmart, ASPCA kick off social media fundraising campaign

Share this article:

Walmart has partnered with the American Society for the Prevention of Cruelty to Animals (ASPCA) on a social media campaign to raise money for the nonprofit.

The “Lend a Paw” campaign, which runs through April - Prevention of Cruelty to Animals Month - encourages consumers to visit facebook.com/lendapaw and post messages to raise money for the ASPCA. Walmart will donate $1 for each post up to $100,000. The Facebook donation page also encourages consumers to donate money directly to the cause and find out how to adopt a pet.

Throughout April, ASPCA is running a “Go Orange” photo contest, which encourages consumers to share photos of their pets wearing the ASPCA's official color. Consumers who submit the best photos will win ASPCA prize packs.  

Pet-related companies, including Iams, Pedigree and Fresh Step, are also partners on the “Lend a Paw” campaign.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.