Wall Street Firms Get Firstlogic Data Services

Share this article:
Consulting firm New Media Technologies will offer Firstlogic Inc.'s data quality services to its Wall Street-based financial services customers in a partnership announced yesterday.


Firstlogic, La Crosse, WI, provides enterprise data quality solutions and services. New Media Technologies, Saddle River, NJ, delivers comprehensive tools and services for personalized customer communications.


The agreement gives financial services firms greater access to data profiling and data cleansing technologies to ensure internal databases hold accurate, complete data about customers, accounts and marketing opportunities.


These capabilities are critical as "know your customer" requirements become more stringent for regulatory compliance such as watch list and anti-money-laundering processing. Also, data profiling and data cleansing capabilities can help firms to identify cross- and up-sell opportunities.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.