Wall Street Firms Get Firstlogic Data Services

Share this article:
Consulting firm New Media Technologies will offer Firstlogic Inc.'s data quality services to its Wall Street-based financial services customers in a partnership announced yesterday.


Firstlogic, La Crosse, WI, provides enterprise data quality solutions and services. New Media Technologies, Saddle River, NJ, delivers comprehensive tools and services for personalized customer communications.


The agreement gives financial services firms greater access to data profiling and data cleansing technologies to ensure internal databases hold accurate, complete data about customers, accounts and marketing opportunities.


These capabilities are critical as "know your customer" requirements become more stringent for regulatory compliance such as watch list and anti-money-laundering processing. Also, data profiling and data cleansing capabilities can help firms to identify cross- and up-sell opportunities.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.