Walkers Shortbread Bakes up New E-Commerce Site

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Cookie maker Walkers Shortbread revamped its Web site with the help of interactive design and marketing agency ID Society in an effort to target U.S. consumers.

ID Society , New York, whose other clients include L'Oreal, Hills Bros. and Hard Candy, redesigned the retailer's e-commerce site at www.walkersus.com to introduce the brand to online food shoppers in the United States.

The redesign blends the firm's historic English look with a modern feel. Its design includes the shortbread's tartan plaid packaging with a more current and clean white background and modern font.

Products sold on the site include the flagship shortbread, cookies, oatcakes, cheeses, snack packs, meringues and gift tins.

Customers can sign up to receive e-mail communications from the brand in order to strengthen that relationship.

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