Walgreens updates e-commerce site and releases iPhone app

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Walgreens updates e-commerce site and releases iPhone app
Walgreens updates e-commerce site and releases iPhone app

National drugstore chain Walgreens has relaunched its e-commerce site and debuted an iPhone application and mobile-enabled WAP site. The properties were fully rolled out during the first week of December.

The site and application are both commerce-enabled, allowing consumers to shop at the drug store via digital channels. The destinations also feature services including prescription refills, with auto refills and e-mail reminders, as well as a database of Walgreens drugstore products.

"Our strategy is anytime, anywhere," said Jim Cohn, media relations spokesman at Walgreens. "This relaunch is to be more multichannel and to be where our customers are, whether that is online or on the mobile phone."

Usablenet, a mobile services firm, created the mobile site and the iPhone application, while the Art Technology Group created the e-commerce site. The properties also contain healthy living content, including healthcare guides and calculators for heart risk; interactive tools with information on allergies, asthma, cholesterol, blood pressure, diabetes, the flu, heart health and pregnancy; and information for new mothers and on weight loss. The site also includes diet and exercise tips, as well as immunization schedules, health calculators that measure body weight index and a calorie burner counter.

The idea, said Cohn, is to make Walgreens a destination for health and to keep the brand top of mind when consumers are thinking about their health.

"Our goal is to help customers stay within the walls of Walgreens, making it easier for them to shop," he said.

The idea is to both acquire new customers and to retain existing ones by making it easier to interact with the brand, according to Cohn. "The Walgreens brand is about convenience, we have stores within five miles of 70% of the US population, and within two miles of 50% of the population," he said. "We wanted to bring that same level of convenience to our mobile site and to our mobile initiatives."

To drive in-store traffic, the mobile application and the m-commerce site include a store locator with a GPS-enabled finder.

"I live in the suburbs of Chicago, but sometimes I am downtown and need to find a local Walgreens in an area that I don't know very well," added Cohn. "This is designed to make it easier for customers to find us."

The digital properties also include a link to Walgreens Photo Center. A customer can upload photos from a desktop or mobile phone to order prints, cards, photos, books and photo calendars at a local store for pick up within an hour. Photos and albums created on the site or application can also be shared through e-mail and uploaded directly to social media sites, including Facebook and MySpace.

"We wanted to bring convenience to our mobile site and our mobile applications, so we have included our most popular services," said Cohn. "You can refill a prescription on-the-go or order photo prints."

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