Wal-Mart.com Names GSD&M As First Agency
The retail site currently has closed shop for renovation and will open in a few weeks with a special, undisclosed offer for holiday shopping, according to a note posted by CEO Jeanne Jackson.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.