Wal-Mart.com Names GSD&M As First Agency
The retail site currently has closed shop for renovation and will open in a few weeks with a special, undisclosed offer for holiday shopping, according to a note posted by CEO Jeanne Jackson.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?