Wal-Mart.com Names GSD&M As First Agency
The retail site currently has closed shop for renovation and will open in a few weeks with a special, undisclosed offer for holiday shopping, according to a note posted by CEO Jeanne Jackson.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.